1. Gwyneth Paltrow
Gwyneth Paltrow has tried a lot. Bee venom therapy. Infrared saunas. A coffee enema, once, somewhere in print. So when she called mouth tape the "single best wellness tool" she'd found, on Instagram in 2022, people paid attention. Not because Gwyneth says so, but because out of everything she's experimented with, a $10 strip of tape took the top spot.
She told Air Mail that her nightly ritual involves mouth tape and earplugs, and confirmed that her husband Brad Falchuk considers it her "strangest" habit. She's since said she can't sleep without it, describing real improvements to her heart-rate variability and sleep scores. Whatever you think of Goop, those are measurable metrics.
2. Erling Haaland
When Erling Haaland speaks about recovery, it's worth listening. The man treats his body like a Formula 1 car. In an appearance on Logan Paul's Impaulsive podcast, Haaland was characteristically direct: "I think sleep is the most important thing in the world. You should try and tape your mouth shut at night."
He isn't just talking about nighttime, either. Haaland has incorporated nasal breathing into his training, using tape during workouts to build respiratory efficiency. The theory, backed by research on athletes, is that nose breathing during exercise improves CO₂ tolerance, which in turn makes oxygen delivery to muscles more effective.
For someone who scored 36 goals in his debut Premier League season, optimising every possible recovery variable makes sense. Sleep is where the body repairs muscle, consolidates motor learning, and regulates hormones. If taping his mouth helps him sleep deeper, it's as important as any other part of his training.
3. Emma Roberts
Emma Roberts came to mouth tape the way a lot of people do: postpartum, running on fumes, willing to try anything. After having her son Rhodes in 2020, sleep became precious enough to actually optimize. She found mouth tape and kept it.
In an episode of Vogue's #InTheBag, Roberts revealed that she now travels with mouth tape everywhere, on planes, in hotels, anywhere she sleeps. She described it as "life-changing," said she wakes up feeling genuinely rested, and noted the dry mouth she used to deal with every morning had disappeared entirely.
The travel point is worth flagging: airplane cabins are notoriously dry, which makes mouth breathing even more dehydrating overnight. Frequent fliers who mouth breathe are essentially spending eight hours with their mouth open in a recycled, low-humidity environment. Roberts found a practical fix and stuck with it.
4. Ashley Graham
Ashley Graham's contribution to the mouth tape conversation was a TikTok, specifically a video of herself taping up before bed that made millions of people simultaneously think that's a thing? and actually, that makes sense.
Her Instagram caption was simple: "I started taping my mouth shut when I sleep and I have never slept better — and even better when I wake up. Don't knock it till you try it!!" Graham didn't frame it as a wellness trend or a biohack. She framed it as something that works, which is often the most persuasive pitch there is.
As a model and body positivity advocate, Graham is also a compelling messenger for the beauty angle of mouth taping: nasal breathing keeps the mouth closed and hydrated overnight, which means less morning dryness, less jaw tension, and over time, reduced puffiness. Beauty sleep, made literal.
5. Jimmy Fallon
Jimmy Fallon hosts a late-night television show. His job, structurally, is to be awake, alert, and entertaining at an hour most people are unconscious. That he decided in 2024 that his sleep quality wasn't good enough and did something about it is either ironic or completely logical, depending on how you look at it.
Fallon started mouth taping alongside nasal strips, targeting two specific problems: snoring and poor rest. His goals were less snoring, better sleep, more daytime energy. Basic, measurable, achievable. The combination of mouth tape (keeping the mouth closed) and nasal strips (opening the nasal passages wider) is a common pairing for people who want to maximise airflow through the nose without going down the CPAP route.
The fact that someone whose livelihood depends on showing up sharp decided sleep optimisation was worth prioritising is, if nothing else, a reasonable data point.
So, is it actually worth trying?
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Frequently Asked Questions
No, it is skincare. Infused with collagen, aloe, and vitamins to work overnight. We recommend applying the strip ten minutes after your nightly routine.
Of course. The tape is breathable and flexible, it supports nose breathing, not suffocation.
Try it for 30 nights. If you’re not glowing and sleeping better, full refund.
hear from our ugly sleepers
This is by far my favorite mouth tape I've ever tried. My lips are actually softer in the morning and the tape itself is a really high quality material.
I definitely recommend this mouth tape! It's super soft and I have really noticed a change in my sleep.
The mouth tape is 100% worth it. Doesn't have a chemical smell like other brands and I actually like the pattern. Stays on all night and is a really soft material.
I LOVE THIS MOUTH TAPE!! This is the softest prettiest mouth tape in the world, I will be an Ugly Sleep Club customer for a long long time.
